rhubarb media

“To find something comparable to [the Internet], you have to go back 500 years to the printing press, the birth of mass media?¢‚Ǩ‚Äùwhich, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.”

[News Corp. CEO Rupert Murdoch. (News Corp purchased MySpace last year for $580 million), Wired, 7/06]

I’ve been following the rise of Rogers Communications over the past few years. Impressive. Their latest ad campaign although, is brutal! Creative, sure, but they lose points big time on message. I’m all for helping the consumer recognize their need for our products, but don’t lose touch with what is right and good. The picture above is shown with this tag: “Canada’s clearest wireless network. It’s like being there.” Don’t get me wrong, the message is truely that they have a clear sounding network, but that message gets buried in the very emotonal image portayed here. Wrong message #1 Mom, go to work and let Roger’s be the hand that hold’s your child when you are gone. Cause we all know that talking to someone is just like being there, right? Wrong. Wrong Message #2 – and this is one that really gets me having worked with single parent kids and the like. I’m all for Mom going to work if she has to, but poor Billy is taught here that a phone call is good enough – just like being there. Wrong.

Where?Ç effective marketing solutions meet creative aesthetic design. ?Ç Our desire is to see the individual considering our work to be deeply moved. Whether it is a print media piece, an advertisement, a web page or a video, the sign of effective design is whether it evokes a strong enough emotion to cause the viewer to be impacted to the point of life-change. Merely presenting information in an attractive way is only a small step towards ultimate advertising success. Image has a crucial impact upon your audience because they see the message before they read the message. But our desire is not only to make it look good, but feel good. This is what sets us apart from the competition. A simple message combined with creative moving imagery.?Ç ?Ç ?Ç
www.rhubarb.ca
705.252.2423

After almost a year of working with Door Knob Ads in Barrie, with the support of friends and colleagues, we launched Rhubarb Media. Why rhubarb? Cause I like it! We we’re looking for a simple/creative one word name. So far the response has been great! Our clients love it and they love our work. This blog will be dedicated to the art of design, the support and critique of art and culture and a place for me to rant and muse. Hope you come back often and feel free to comment!