Roger’s Message is Clear
I’ve been following the rise of Rogers Communications over the past few years. Impressive. Their latest ad campaign although, is brutal! Creative, sure, but they lose points big time on message. I’m all for helping the consumer recognize their need for our products, but don’t lose touch with what is right and good. The picture above is shown with this tag: “Canada’s clearest wireless network. It’s like being there.” Don’t get me wrong, the message is truely that they have a clear sounding network, but that message gets buried in the very emotonal image portayed here. Wrong message #1 Mom, go to work and let Roger’s be the hand that hold’s your child when you are gone. Cause we all know that talking to someone is just like being there, right? Wrong. Wrong Message #2 – and this is one that really gets me having worked with single parent kids and the like. I’m all for Mom going to work if she has to, but poor Billy is taught here that a phone call is good enough – just like being there. Wrong.
