A National contest to offer six months of free office space in the world’s smallest office, conveniently positioned in the storefront window of The Creative Space, Barrie’s entrepreneurial gathering place and live in a cool new studio condo just outside of downtown.
20 community sponsors came on board.
Things we worked on:
BRANDING, WEBSITE, PRINT MEDIA, ADVERTISING, MARKETING, PR, VIDEO
We worked hard spreading the word across Simcoe, Canada and the world about this great contest and our great City!
We created 3 feature pages – feel free to link to them in your posts, tweets, etc
The smOffice – showing off the furniture, the space and other winnings
Barrie -showing off our city
The Condo – showcasing the property and 606 condo
We ran a Canada Wide PR blast
Press Release went across Canada and got some good exposure
The last report was March 12th, so the stats will have increased – The release appeared on 108 media websites with a total potential audience reach of 70,450,000 people.
No non-Barrie press pick up, but that will change when we get an applicant, as we can leverage their local story with their local press.
We ran a secondary PR blitz to local smaller outlets – report coming.
We’ve produced 2 great videos (thanks Stature!) talking about the project and our amazing sponsors
We built a stage and smOffice corner with a brick wall wrap and blade sign
We will be working on the front of the building banner/railing featuring all your logos in the next few weeks.
We bought an e-bike for the winner to use, but it will stay with TCS for other promotions ongoing. Should arrive in May (we hope!)
We’ll be purchasing a MAC Air for the winner
$500 slush fund for the winner deposited in free MCU bank account
Advance – small repeat of the press release
Examiner – Large pic and amazing half page article, including the front page banner teaser. Great article!
Got picked up by a number of affiliate online outlets and online news feeds
Rogers TV with Craig Busch – they showed the sponsors screen and I believe we listed off everyone!
(Daytime, plus scheduled for a longer show with Business with Charmaine on April 29th)
We also landed on a number of Online news mag sites an got reposted on Startup Canada, VentureLabs and other online startup influencers
Twitter has been a buzz with followers from all over the globe!
I sent 306 tweets to 122 people in the past 44 days with a total reach of over 225,000 people.
We received decent RTs and favourites throughout the 44 days from some good influencers.
I received a call from a Business Coach in BC who was raving about it!
I had a call from a Denver Colorado entrepreneur org called House of Genius. They stated how awesome this idea was and that they see Barrie as they we’re 10 year earlier. A great city on the verge of something big! I agree!
We ran 3 paid Facebook campaigns with a total reach of 180,000