Barrie & District Association of REALTORS® (BDAR)

Barrie & District Association of REALTORS® (BDAR)

Background

We had the pleasure of working with The Barrie & District Association of REALTORS® – creating their brand identity. Through much deliberation, we designed a brand that reflects real estate, professionalism, and trustworthiness.

Things we worked on:

BRANDING, MARKING COLLATERAL, TRADE-SHOW BANNERS, ILLUSTRATIONS, PACKAGING DESIGN, WEB DESIGN

Website

Barrie Bean Counter

Barrie Bean Counter

Background

Grabbing the morning coffee or a delicious lunch snack, Barrie Bean Counter is THE place to be. We were really excited to work with them, to revise their branding, and design the beautiful storefront artwork they deserve.

Things we worked on:

BRANDING, PRINT DECALS, ILLUSTRATION

Quick Garden

Quick Garden

BACKGROUND

Quick Garden was a really fun project – from start to finish. Ken & Jim were fantastic to work with.

The Quick Garden products are solid gardening products – used to create gardens in hard to reach places.

Things we worked on:

BRANDING, WEB DESIGN & DEVELOPMENT, PACKAGING, PHOTOGRAPHY

Website

SimCoLab

SimCoLab

BACKGROUND

SimCoLab is a community-operated workspace where people with common interests, often in computers, technology, science, digital art or electronic art, can meet, socialise and/or collaborate. We exists to develop a community of people interested in making awesome things and promoting the entire cycle.

SimCoLab works to:

  • Build and maintain spaces suitable for technical and social collaboration.
  • Collaborate on all forms of technology, culture and craft in new and interesting ways.
  • Apply the results of its work to specific cultural, charitable and scientific causes.
  • Freely share its research and discoveries, using what is learned to teach others.
  • Recruit and develop talented members dedicated to these purposes.
  • Teach one another through collaborative projects and/or workshops for children, youth, adults and seniors

Things we worked on:

BRANDING, PRINT MEDIA, ADVERTISING, TRADESHOW DESIGN, MARKETING, PR, VIDEO

smOffice

smOffice

BACKGROUND

A National contest to offer six months of free office space in the world’s smallest office, conveniently positioned in the storefront window of The Creative Space, Barrie’s entrepreneurial gathering place and live in a cool new studio condo just outside of downtown.

20 community sponsors came on board.

 

Things we worked on:

BRANDING, WEBSITE, PRINT MEDIA, ADVERTISING, MARKETING, PR, VIDEO

We worked hard spreading the word across Simcoe, Canada and the world about this great contest and our great City!

 

UPDATE/Review

We set up a great web site featuring the winnings and all you wonderful sponsors with links to your websites.

We created 3 feature pages – feel free to link to them in your posts, tweets, etc

The smOffice – showing off the furniture, the space and other winnings

Barrie -showing off our city

The Condo – showcasing the property and 606 condo

 

We ran a Canada Wide PR blast

Press Release went across Canada and got some good exposure

The last report was March 12th, so the stats will have increased – The release appeared on 108 media websites with a total potential audience reach of 70,450,000 people.

No non-Barrie press pick up, but that will change when we get an applicant, as we can leverage their local story with their local press.

We ran a secondary PR blitz to local smaller outlets – report coming.

We’ve produced 2 great videos (thanks Stature!) talking about the project and our amazing sponsors

VIDEO #1

VIDEO #2

We built a stage and smOffice corner with a brick wall wrap and blade sign

We will be working on the front of the building banner/railing featuring all your logos in the next few weeks.

 

Prizes coming

We bought an e-bike for the winner to use, but it will stay with TCS for other promotions ongoing. Should arrive in May (we hope!)

We’ll be purchasing a MAC Air for the winner

$500 slush fund for the winner deposited in free MCU bank account

 

Local Press

Advance – small repeat of the press release

Examiner – Large pic and amazing half page article, including the front page banner teaser.  Great article!

Got picked up by a number of affiliate online outlets and online news feeds

 

TV

Rogers TV with Craig Busch – they showed the sponsors screen and I believe we listed off everyone!

(Daytime, plus scheduled for a longer show with Business with Charmaine on April 29th)

We also landed on a number of Online news mag sites an got reposted on Startup Canada, VentureLabs and other online startup influencers

 

Social Media

Twitter has been a buzz with followers from all over the globe!

I sent 306 tweets to 122 people in the past 44 days with a total reach of over 225,000 people.

We received decent RTs and favourites throughout the 44 days from some good influencers.

I received a call from a Business Coach in BC who was raving about it!

I had a call from a Denver Colorado entrepreneur org called House of Genius.  They stated how awesome this idea was and that they see Barrie as they we’re 10 year earlier.  A great city on the verge of something big!  I agree!

We ran 3 paid Facebook campaigns with a total reach of 180,000

 

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