Things we worked on:
BRANDING, MARKING COLLATERAL, TRADE-SHOW BANNERS, ILLUSTRATIONS, PACKAGING DESIGN
Website (by Larche Communications Inc.)
The Chickapea logo and cute little bird creature was created by Rhubarb Media. Chad and his team have been so fun to work with and they not only created our logo, but have designed our marketing materials (cards, banners, Kickstarter asset designs, shwag and packaging design!Shelby Taylor
SimCoLab is a community-operated workspace where people with common interests, often in computers, technology, science, digital art or electronic art, can meet, socialise and/or collaborate. We exists to develop a community of people interested in making awesome things and promoting the entire cycle.
SimCoLab works to:
- Build and maintain spaces suitable for technical and social collaboration.
- Collaborate on all forms of technology, culture and craft in new and interesting ways.
- Apply the results of its work to specific cultural, charitable and scientific causes.
- Freely share its research and discoveries, using what is learned to teach others.
- Recruit and develop talented members dedicated to these purposes.
- Teach one another through collaborative projects and/or workshops for children, youth, adults and seniors
Things we worked on:
BRANDING, PRINT MEDIA, ADVERTISING, TRADESHOW DESIGN, MARKETING, PR, VIDEO
A National contest to offer six months of free office space in the world’s smallest office, conveniently positioned in the storefront window of The Creative Space, Barrie’s entrepreneurial gathering place and live in a cool new studio condo just outside of downtown.
20 community sponsors came on board.
Things we worked on:
BRANDING, WEBSITE, PRINT MEDIA, ADVERTISING, MARKETING, PR, VIDEO
We worked hard spreading the word across Simcoe, Canada and the world about this great contest and our great City!
We created 3 feature pages – feel free to link to them in your posts, tweets, etc
The smOffice – showing off the furniture, the space and other winnings
Barrie -showing off our city
The Condo – showcasing the property and 606 condo
We ran a Canada Wide PR blast
Press Release went across Canada and got some good exposure
The last report was March 12th, so the stats will have increased – The release appeared on 108 media websites with a total potential audience reach of 70,450,000 people.
No non-Barrie press pick up, but that will change when we get an applicant, as we can leverage their local story with their local press.
We ran a secondary PR blitz to local smaller outlets – report coming.
We’ve produced 2 great videos (thanks Stature!) talking about the project and our amazing sponsors
We built a stage and smOffice corner with a brick wall wrap and blade sign
We will be working on the front of the building banner/railing featuring all your logos in the next few weeks.
We bought an e-bike for the winner to use, but it will stay with TCS for other promotions ongoing. Should arrive in May (we hope!)
We’ll be purchasing a MAC Air for the winner
$500 slush fund for the winner deposited in free MCU bank account
Advance – small repeat of the press release
Examiner – Large pic and amazing half page article, including the front page banner teaser. Great article!
Got picked up by a number of affiliate online outlets and online news feeds
Rogers TV with Craig Busch – they showed the sponsors screen and I believe we listed off everyone!
(Daytime, plus scheduled for a longer show with Business with Charmaine on April 29th)
We also landed on a number of Online news mag sites an got reposted on Startup Canada, VentureLabs and other online startup influencers
Twitter has been a buzz with followers from all over the globe!
I sent 306 tweets to 122 people in the past 44 days with a total reach of over 225,000 people.
We received decent RTs and favourites throughout the 44 days from some good influencers.
I received a call from a Business Coach in BC who was raving about it!
I had a call from a Denver Colorado entrepreneur org called House of Genius. They stated how awesome this idea was and that they see Barrie as they we’re 10 year earlier. A great city on the verge of something big! I agree!
We ran 3 paid Facebook campaigns with a total reach of 180,000
The David Busby Street Centre is a grass roots not-for-profit organization that provides support for community members that are experiencing homelessness and poverty or maybe at risk of becoming homeless.
Things we worked on:
BRANDING, WEB DESIGN, PRINT MEDIA, ADVERTISING, MARKETING, PR
We have been fortunate to work with Rhubarb Media on an ongoing basis over the past 5 years. They volunteer their time and expertise to support; the rebuilding of our website, www.busbycentre.ca, the design of printed materials that are used to support our fundraising and our communications and awareness building campaigns. All of the support we receive from Rhubarb Media assists in the organic development of a brand that presents a consistent message in all of our social media, printed materials and outreach programs. In many instances these materials are used to connect with donors and members of our community enabling us to increase the contributions that go directly to serving community members that are supported by the centre.
Chad Ballantyne, owner of Rhubarb Media, has often shared with our organization that we need to shift our focus from a ‘flies in eyes’ world view point to a view point of sharing a story about the needs of individuals and their journey to maximize their potential. Chad works diligently with the staff at the David Busby Street Centre so that we have been able to easily shift our communication strategy to reflect a positive message of the hope and support that we provide to individuals and families experiencing homelessness and poverty.
To quote Chad directly, ‘…we have to start at home by empowering our children to believe that we can never be great by ourselves but that greatness is measured by the quality of life we make possible for everyone else.’Sara Peddle