Expressing our love for art and city
Client: Maclaren Art
The MacLaren Art Centre is the regional public art gallery serving the residents of Barrie, the County of Simcoe and the surrounding area. It has a permanent collection of 26,600 works of art held in trust for the public and presents a year-round programme of world-class exhibitions, public art projects, education activities and special events.
The MacLaren is housed in an award-winning building in downtown Barrie. The complex includes multiple galleries, an education centre, a sculpture courtyard, café, gift shop and framing department. As a cornerstone of culture for Barrie, the MacLaren is a visual arts centre that adds to the social, intellectual, creative and economic fabric of this community; it is a central meeting place, a destination for visitors from across the province, and a catalyst for downtown revitalization contributing to the success and vitality of this city.
How we helped: The Maclaren Art Centre was on a web platform that didn’t serve their needs. Little attention was paid to imagery and events. In 2009 we met with Caroline, the director. Working with a new marketing campaign “Start Thinking Art” we redesigned and developed a website with the ability for staff to easily manage content and collect payment online. We also recommended and designed a MailChimp template for e-communications. In 2012 a revitalization project helped to reach even more of the community with a greater focus on exhibitions, events and the addition of MacLarenArtOnline; a searchable database of their permanent collection.