PIVX

PIVX

BACKGROUND

PIVX was our entry into the crypto-currency community. PIVX stands for Private Instant Verification Transaction.

PIVX is a form of digital online money using blockchain technology that can be easily transferred all around the world in a blink of an eye with nearly non-existent transaction fees with market-leading security & privacy.

Rhubarb got involved in Dec 2016 to rename and rebrand Darknet to PIVX. PIVX went from a market capitalization of $400,000 USD to an ‘all-time high’ of $764,000,000 USD in 10 months of marketing.

Things we worked on:

NAMING, BRANDING, TRADESHOW BANNERS/BOOTHS, PRINT DESIGN, VIDEOGRAPHY, PHOTO MANIPULATION, WEB DESIGN, MARKETING, & SOCIAL MEDIA.

Website

“The first thing I noticed about PIVX was the fun, and creative feel that translates through the marketing and media. Rhubarb’s work creates the tangibility to PIVX’s strong and unified community in a way that continues to inspire new people to become passionate Pivians.” Cryptocandor

Pivian

“The marketing and branding with PIVX and Rhubarb Media are next to none. When PIVX brought me on as part of the team, the branding, marketing, and community were some of the key points of interest for me. The creativity of the graphics, the message behind everything they do and top notch brand awareness are amazing. Rhubarb is great, with world-class vision and industry-leading results.” John_M

Exchange Coordinator

Quick Garden

Quick Garden

BACKGROUND

Quick Garden was a really fun project – from start to finish. Ken & Jim were fantastic to work with.

The Quick Garden products are solid gardening products – used to create gardens in hard to reach places.

Things we worked on:

BRANDING, WEB DESIGN & DEVELOPMENT, PACKAGING, PHOTOGRAPHY

Website

smOffice

smOffice

BACKGROUND

A National contest to offer six months of free office space in the world’s smallest office, conveniently positioned in the storefront window of The Creative Space, Barrie’s entrepreneurial gathering place and live in a cool new studio condo just outside of downtown.

20 community sponsors came on board.

 

Things we worked on:

BRANDING, WEBSITE, PRINT MEDIA, ADVERTISING, MARKETING, PR, VIDEO

We worked hard spreading the word across Simcoe, Canada and the world about this great contest and our great City!

 

UPDATE/Review

We set up a great web site featuring the winnings and all you wonderful sponsors with links to your websites.

We created 3 feature pages – feel free to link to them in your posts, tweets, etc

The smOffice – showing off the furniture, the space and other winnings

Barrie -showing off our city

The Condo – showcasing the property and 606 condo

 

We ran a Canada Wide PR blast

Press Release went across Canada and got some good exposure

The last report was March 12th, so the stats will have increased – The release appeared on 108 media websites with a total potential audience reach of 70,450,000 people.

No non-Barrie press pick up, but that will change when we get an applicant, as we can leverage their local story with their local press.

We ran a secondary PR blitz to local smaller outlets – report coming.

We’ve produced 2 great videos (thanks Stature!) talking about the project and our amazing sponsors

VIDEO #1

VIDEO #2

We built a stage and smOffice corner with a brick wall wrap and blade sign

We will be working on the front of the building banner/railing featuring all your logos in the next few weeks.

 

Prizes coming

We bought an e-bike for the winner to use, but it will stay with TCS for other promotions ongoing. Should arrive in May (we hope!)

We’ll be purchasing a MAC Air for the winner

$500 slush fund for the winner deposited in free MCU bank account

 

Local Press

Advance – small repeat of the press release

Examiner – Large pic and amazing half page article, including the front page banner teaser.  Great article!

Got picked up by a number of affiliate online outlets and online news feeds

 

TV

Rogers TV with Craig Busch – they showed the sponsors screen and I believe we listed off everyone!

(Daytime, plus scheduled for a longer show with Business with Charmaine on April 29th)

We also landed on a number of Online news mag sites an got reposted on Startup Canada, VentureLabs and other online startup influencers

 

Social Media

Twitter has been a buzz with followers from all over the globe!

I sent 306 tweets to 122 people in the past 44 days with a total reach of over 225,000 people.

We received decent RTs and favourites throughout the 44 days from some good influencers.

I received a call from a Business Coach in BC who was raving about it!

I had a call from a Denver Colorado entrepreneur org called House of Genius.  They stated how awesome this idea was and that they see Barrie as they we’re 10 year earlier.  A great city on the verge of something big!  I agree!

We ran 3 paid Facebook campaigns with a total reach of 180,000

 

Prevention of Senior Abuse Network

Prevention of Senior Abuse Network

BACKGROUND

The Prevention of Senior Abuse Network – Simcoe County (or PSAN) is a voluntary network with representatives from service sectors across Simcoe County including community members and seniors themselves.

Our Vision
All seniors in Simcoe County live with dignity and respect in a safe environment.

Our Mission
To promote community participation in a network that is dedicated to promoting awareness, prevention, and response to senior abuse in Simcoe County through advocacy, education and collaboration.

What We Provide
Network membership, speakers, training, and connection to resources.

 

Things we worked on:

BRANDING, WEB DESIGN, PRINT MEDIA, ADVERTISING, TRADESHOW DESIGN

See Website

Give Me a Mountain

Give Me a Mountain

BACKGROUND

EthoSolar is an Ontario-wide solar power provider. Since 2009 they have installed nearly 7 MW of complete grid-tied solar PV applications for roof mount systems, ground mount fixed systems, and tracking systems. They have developed high-quality, 360 degree solar PV solutions for Net Metering, microFIT and FIT programs within the Ontario market. It is their committment to provide each customer with the system that best fits their particular needs. At EthoSolar, as a family run business, they are dedicated to making your investment in clean, renewable energy as profitable and seamless as possible.

Things we worked on:

BRANDING, WEB DESIGN, PRINT MEDIA, ADVERTISING, T-SHIRTS, MARKETING

See Website

 

Testimony

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