Graphic Designer Position

Seeking New Artists for Lead Graphic Design Position

 The Graphic Designer is the team leader for all in-house graphic design execution, including pieces for publications, packaging, website, trade shows, and special events. 

The Details…

  • Oversee and manage the approval process for all graphic design pieces
  • Design for various types of projects including branding and identity, POS, print, websites, under the guidance of the Creative Director
  • Schedule, manage and prioritize graphic design work
  • Maintain and continuously improve brand guidelines
  • Create graphic design pieces as required for publications, packaging, website, web ads, trade shows, and special events, ensuring the expression of the “Rhubarb Look”
  • Must live in the Barrie area

 

Desired Skills and Experience Post-secondary degree or diploma in Graphic Design

  • Minimum of 5 years of work experience in a Graphic Design department or studio or life expereince
  • Proficiency in Adobe Suite with some skills in HTML and CSS
  • Experience directing photography work, especially styling and creative direction
  • Experience working within brand guidelines
  • Experience supervising junior graphic designers would be considered an asset
  • Must be extremely well organized, work well under pressure and be a strong problem solver
  • Must have good communication skills and be comfortable interacting directly with the client, if needed
  • Self-motivated with good initiative
  • Experience meeting multiple deadlines
  • Have a good sense of humour

Apply below

 

Designer Position

  • Max. file size: 30 MB.

Merry Christmas from Rhubarb

Merry Christmas from Rhubarb

As we look back on the start of a new decade, none of us could have predicted there would be so many changes in store. In fact, we are witnessing a time in history unlike any other. And although it has been challenging in many ways, it has been encouraging to see the resilience, creativity, and care for one another that so many people have shown.

While we at Rhubarb Media have not been unaffected by these changes, we are so grateful for the many people in our lives, both professionally and personally, who have reached out to encourage us and to allow us to help you continue to run your businesses and ministries. We feel privileged to have been able to help you rise above the obstacles of 2020 and see you press forward to keep doing what you love.

We are sad to not have our annual creative team Christmas card this year.  Yes, COVID hit us hard and so we await the rebuilding of the team for the biggest and best card for 2021.

More than ever, we wish you and your families peace, rest and joy this season, and a prosperous and blessed 2021.

Chad & Sandra

Rhubarb Media Lands the Plane on New Site For LSRA

Rhubarb Media Lands the Plane on New Site For LSRA

Taking an airport to new heights

Background

The Lake Simcoe Regional Airport is one of the newest and best positioned regional airport facilities in Canada. Located in one of the fastest growing regions of Ontario directly serving a population base of over 450,000, the Lake Simcoe Regional Airport serves the County of Simcoe including the municipalities of Barrie and the Township of Oro-Medonte. The Airport offers these users a convenient location in close proximity to both the Greater Toronto Area as well as pristine Central Ontario Cottage Country. With its modern airport facilities and 6,001 ft runway, the Lake Simcoe Regional Airport is able to serve a wide variety of aircraft ranging from small recreational and flight training aircraft to larger corporate, regional and commercial aircraft.

How we helped:

In 2007 we met with Mike Drumm from Lake Simcoe Regional Airport to begin one of our long-standing client relationships. We created a new modern logo and custom CMS website built in Adobe Flash. (We did say 2007!) In 2012 we re-launched a new design, fresh content and refocused on new opportunities at the airport. And in 2019, redeveloped it again to allow for more content management abilities.  They love the new CMS, built on one of our favourite platforms,Word Press and DIVI.

 

See the website

Things we worked on:

  • Branding
  • Web
  • Drupal
  • Design
The Lake Simcoe Regional Airport through its parent, the City of Barrie, undertook to completely re-brand the regional airport’s image with a new corporate logo and web site as the core projects. The diverse nature and fast pace of the aviation business demanded a product that would define the Lake Simcoe Regional Airport as contender in the global market – Rhubarb Media was able to provide such a product. Not only did the creative and dynamic team at Rhubarb deliver a professional image of the airport, but were able to do so with the initial parameters evolving into a larger product. I would highly recommend the services of this group.
Mike Drumm

General Manager, Lake Simcoe Regional Airport

Build a Brand Name that Will Last Forever

Build a Brand Name that Will Last Forever

Create a Brand Name that Withstands the Test of Time

There are a  thousand different ways to name your company and depending on the market, you may need to involve a good budget for research, legal services and trademarking.

Below is just one part of that process, but we thought we’d share it with you!

 

Common Criteria for a good company/app names

It should be:

Meaningful (brand-building may be easier if it does what it says on the tin)

Unique (to avoid confusion / ownership issues)

Short (the shorter the better, for all kinds of reasons. The fewer syllables the better, I think)

Easy to type (if you hear it on the radio could you spell it?)

Memorable (what use is a brand name if you forget it?)

Focus Group (and/or pole)

Go over Common and Specific criteria 

Print Name on one side of large card – give each person a stack and have them flip them over, one at a time

Then reveal all – Browse all with little to no talking

Go through them again and do a Gut test  – IN or OUT (flip over the OUTs)

Have a chat about the ones they choose and didn’t choose.

Get them to choose their top 3 and label them 1,2,3 in order of favourite.

 

Internal Team Test

Try it out. Doodle the names – Say them out loud – answer the phone with the name

“Hi, thanks for calling “insert name here”  how can I help you?”

is the URL Available? Check for legal problems. Do your own pole to choose THE ONE

BRAND IT!

Key Ingredients to Marketing Your Brand

Key Ingredients to Marketing Your Brand

Marketing Mix

Advertising – Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Personal selling – Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.

Sales promotion – Short-term incentives to encourage the purchase or sale of a product or service.

Public relations – Building good relationships with the company’s various publics by obtaining favourable publicity, building up a good “corporate image”, and handling or heading off unfavourable rumours, stories, and events.

Direct marketing – Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.

Fundraising – Events, letter campaigns, church relations, community events

Grants/Donations

We can help!

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