Rhubarb Turns 20

Rhubarb Turns 20

Sometimes milestones sneak up on you.

This past year has been quite the adventure: open heart surgery and two kids got married.

I often say creating and building brands is a lot like having kids. They’re born with great effort and over time you pour into them what you can. You nurture, guide, lose sleep, make mistakes and try again. Then one day you find yourself standing at the front officiating one of their weddings, giving a speech and singing at the other, and it hits you. Where did the time go? You just hope the years of care have set them up for health and success.

In 2006, Rhubarb Media was born out of necessity. It was not really planned.

We landed back in Barrie after 13+ years in church ministry, having been basically kicked out of the U.S. for having our visa extension denied and overstaying our welcome. (But that is another story for another day.)

I had no formal training in design or marketing, but several years of experience by default. So of course we started a media and marketing company.

It began as Ballantyne Design, and eventually became Rhubarb Media (along with Pastor Pixel). You can read the story of the name and brand here.

With a Mac and Adobe Creative Suite, I launched from the basement of Sandra’s mom’s townhome. (Thanks Mommer!)

Along the way we were joined by some amazing and talented staff:  Tim, Iris, Mark, Mario, Tyler, Jess, Dan, Zhenya, Joelle, Alma, Steedan, Jeni, and Josh. Freelancers Thain and Collin. We’ve also partnered with others such as Burton Marketing Management, Stature Films and FlyPress, Cole Bennet, Samantha Erin, Jennifer Klementti, MH Connect, Catalyst Communications Choreography, RedBird and Vireo Research. (I’m sure I am forgetting people – sorry!) Our success really is a reflection of their passion, dedication and talent.

We have had the privilege of serving some incredible clients too. Many have been with us for a decade or more. I think we are now over 550 in the database.

Over the years we have also been able to donate hundreds of thousands of dollars in-kind support to local social organizations, arts communities, theatre groups, and faith-based support services.

We have won a few awards along the way, but our biggest reward has always been happy, cared for clients and staff.

This 20 year logo reel is just a snapshot of many of the brands we have helped create and build. (Sorry if yours did not make it in!) Some of those companies have come and gone, but it is really the relationships that stand out most for us. Rhubarb has always been a relational company, and with every flash of a logo comes a memory and a moment with our clients who have become friends.

Now we look toward another year and new adventures. We hope to see the Rhubarb legacy continue, serving more clients and helping them tell their story.

Merry Christmas from Rhubarb

Merry Christmas from Rhubarb

As we look back on the start of a new decade, none of us could have predicted there would be so many changes in store. In fact, we are witnessing a time in history unlike any other. And although it has been challenging in many ways, it has been encouraging to see the resilience, creativity, and care for one another that so many people have shown.

While we at Rhubarb Media have not been unaffected by these changes, we are so grateful for the many people in our lives, both professionally and personally, who have reached out to encourage us and to allow us to help you continue to run your businesses and ministries. We feel privileged to have been able to help you rise above the obstacles of 2020 and see you press forward to keep doing what you love.

We are sad to not have our annual creative team Christmas card this year.  Yes, COVID hit us hard and so we await the rebuilding of the team for the biggest and best card for 2021.

More than ever, we wish you and your families peace, rest and joy this season, and a prosperous and blessed 2021.

Chad & Sandra

Cycle Simcoe Interactive Map App by Rhubarb Media

Cycle Simcoe Interactive Map App by Rhubarb Media

cyclesimcoeCycle Simcoe is now pleased to present the new interactive mobile friendly web app map, listing all the tourism amenities, safe cycling routes, difficulty rating and more. “If you are looking to explore by bike this summer, the Cycle Simcoe interactive map has everything you need to have a safe and enjoyable trip,” explains Donna Hewitt, Economic Development, Township of Oro-Medonte.

CS contacted Rhubarb Media to help build their guide and map app for these three regions:

Heart of Georgian Bay Routes

Ontario Lake Country Routes

South Georgian Bay Routes

“The app is getting great feedback. Everyone seems to be very impressed and we have gotten some amazing media coverage.  It was a pleasure working with Rhubarb. Chad and his team acted as project partners during the entire process, keeping us involved and informed. Their work exceeded expectations and we look forward to partnering on the next phase of our map/site. I would recommend Rhubarb Media to anyone looking to stand out online.”   Brendan, Cycle Simcoe

 

 

Tyler Steingard’s Farewell

Tyler Steingard’s Farewell

Hi everyone!Tyler-steingard

I started doing work with Chad in 2006 and continued a working relationship until Rhubarb hired me onto the team in 2009. I am looking forward to continuing this relationship with the Rhubarb team as well as a few others (virtually) around the world.

Since joining up with Chad and the team at Rhubarb Media in 2009 we have launched many great brands, websites and promotional campaigns. I’ve had the pleasure of growing in my creative and communications skills while expanding my horizons on what it means to be an entrepreneur.

By being involved in building up a culture of coworking at The Creative Space, I have learned the value of collaboration and learning from the other business owners. My hope is to see this coworking community continue to flourish as Barrie grows in its entrepreneurial spirit.

I look forward to seeing what great things Rhubarb continues to cultivate, develop, and produce in the coming months and years.

~ Tyler

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From the Lead Rhubarbarian,

Five years ago I knew I couldn’t grow further as a company without a leader/partner with a creative eye and a sharp mind when it comes to web and design. Tyler was the guy!  He’s been integral in moving us further towards being a go-to company for web design and branding in Barrie and beyond, helping us grow into new markets.  Sadly for us, he’s chosen shift gears a bit with a new job and move back into some freelancing.  I’ve always referred to him as my #1.  (If you are a Trekky, you’ll get that reference.)  He will be missed, but we wish him well and if we ever write The Book of Rhubarb, he’ll be one of the key chapters!

Merry Christmas 2014

Merry Christmas 2014

Rhubarb Media is known for simplicity in design and a deep commitment to create and express your story to the world. But, if you’ve ever wondered what goes on in a creative mind, this little Christmas scene might sum it up. Mayhem, slightly distorted, a kaleidoscope of hues and a cornucopia of imagery, shapes and shades – all mashed up and interacting and sometimes fighting with each other. We wrestle and wrangle, mix and match, fail and find, until… it becomes your logo, your website, your brochure, your story. Somehow it all comes together.

As we look back on this past year, we celebrate. Our team has worked hard and I’m proud of them. Tyler, Zhenya, Mario, Joelle and Sandra. (And yes, although you’ve moved on Jess, we celebrate you too!) I look over our client list and I am thankful. Many have been with us from day one! (That’s almost 9 years, folks!)

We hope your Christmas isn’t as crazy as this scene looks and that next year is a year of significant and satisfying growth. We look forward to serving you in 2015!

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