TBTB and Rhubarb Media  – Season 2023

TBTB and Rhubarb Media – Season 2023

The strategy was to develop a robust marketing plan that features high-visibility and unique approaches targeting and engaging new people while inspiring and making proud the Theatre By the Bay (TBTB) patrons.

We always embrace the TBTB season with an expectancy and creative energy.  The arts have always been what motivates and moves us to make a difference and challenge ourselves to be better.

This was year two of the Simcoe County Theatre Festival, which we branded and marketed in 2022. As we did last year, we branded the 6 local shows accepted into the festival and created all promotional materials including, printed and interactive digital programs, posters, flyers, digital billboards, stickers, etc.  We designed the 20th Anniversary Film promo. We also took on the challenge of directing and producing the photography for the two season shows, Bobbie and Iceman.

Rhubarb conceived the idea of the 2 solo images for the promotion of “Bobbie” and “Iceman.”  We were on set directing the photoshoot,(lighting, fog, positioning, poses, etc.) and spent over 45 hours editing the images. This included sourcing props like the block of ice for IceMan and seeking authentic trophies/medals for Bobbie.

The intended outcome for all work was to grab your attention, create curiosity and make you want to see the shows.  The poses, the props, and the black and white photos with the subtle colour highlights engaged the audience as they saw the full banner posters and then encountered the giant full window posters at 5-Point Theatre. (11 feet tall and 4 feet wide.)  The outcome was the promotion that seemed like it should be part of a professional Toronto or Stratford show!


Develop a robust marketing plan that features high-visibility and unique approaches.

Success! Rhubarb created high-visibility art with months of coverage. The images and designs created, drew people in and helped solidify not only each show as a dramatic story you just can’t miss, but also allowed it to express a common theme, of “Breaking Barriers.”

Generate exceptional marketing materials.

Success! Rhubarb Media created high-quality, professional materials that artists and audiences were excited to engage with. Their images and overall creative designs raised the calibre of our marketing to unseen levels in Barrie!

Increase engagement.

Success! 2023 saw the return of audiences to pre-pandemic levels, and they saw sold-out shows, and a 15% increase in newsletter and social media signups due to the engaging materials. For their newsletter, signage and social media, it was using their teams’ efforts plus high-quality images and creative designs by Rhubarb that brought it all together!

Client Statements

Barrie Food Bank

Barrie Food Bank

Community Story – Barrie Food Bank

barrie-food-bank-websiteIn 2011, Barrie Food Bank realized they could better achieve their goals by better communicating with their supporters. That’s where Rhubarb Media came in. We designed and sponsored the logo design, website development and other design needs for Barrie Food Bank, which helped the Food Bank increase funding exponentially.

The Result?

This improved the Food Bank’s ability to meet the 48% increase in usage over the past two years, with more than 32,000 families being served in 2013.

The immediate positive impact of families being fed will also have an immeasurable impact on how well these families can function and then give back to the community in the long-term.

Support Rhubarb, Support Arts and Culture

Support Rhubarb, Support Arts and Culture

Rhubarb Supports Arts and Culture

Over the past 14 years since its inception, Rhubarb Media has provided design, logo design and/or website design and ongoing sponsoring for the following arts and cultural organizations in Barrie: Moving Art, Kempenfelt Community Players, Talk is free Theatre, The Loft Art Space, MacLaren Art Centre, Barrie Arts and Culture Council, The Green Room, Cingolani Arts, The Creative Space, Film Arts North and Huronia Symphony Orchestra. Furthermore, Rhubarb has sponsored many arts and cultural events, such as Art Ce Soir, Barrie Arts Awards, Ignite Barrie, EcoFest and Spring Art Tour.

Help us continue to support our community arts and culture. 

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