Logo Design
A well researched and newly designed brand will position you in a manner that appeals to your target market and be the foundation for all other materials that are produced, including the website and corporate brochure.
Rhubarb Media will create and implement the new design elements collaboratively. As a full branding, marketing, and web development studio we are able to work with your budget to help you determine the best plan of action to meet your business goals.
Here is a breakdown of our proven design process:
Our Design Methodology
STEP 1 – Assemble the team and add client into our project management software
STEP 2 – Review client design brief in detail
STEP 3 – Background analysis Stage:
a. Positioning
i. Define target audience
ii. Research main competitors
iii. Define unique position
b. Naming (if applicable)
i. Whiteboard brainstorming session with key stakeholders
ii. Discovery session with focus groups (if possible)
First Design Round
Internal “designstorm” with our team
Design 6-8 logo concepts
Internal peer review and tweaking of logo concepts
Present to client for feedback
Second Design Round
Internal “designstorm” to discuss feedback from client
Design (tweak) 2-3 refined logo concepts
Present second round of logo concepts to client
Third Design Round (if required)
Design (refine) final logo concept
Present final logo concept to client
Final Steps
Sign-off
Create final artwork
Create Brand Standards Guide