Heart of Ruth is a charity, based out of Gede, Kenya. It was in need of a brand identity that could enhance and identify to people just how amazing this not-for-profit company really is. Heart of Ruth works diligently to enhance the local community, by helping with nursing clinics, the local orphanage, school and church ministries. Its long-term goal is to create self-sufficient, positive growth and bless the local orphans, struggling teens and populace.
The goal of the brand for Heart of Ruth is to help create awareness and increase funding – looking both professional and reflecting the local Kenyan style. We specifically created the heart in Kenyan patterns and shapes, used in local culture.
Things we worked on: