Military Archives - Rhubarb Media

Post 9/11 GI BILL

by webteam | Apr 12, 2015

We’ve made lives better for veterans

CLIENT: Department of Veterans Affairs, United States of America

In 2009, the US Department of Veterans Affairs was tasked with communicating the benefits of the new Post 9/11 GI Bill. The benefits were great but VA was unable to effectively communicate it to veterans and their families. By establishing an awareness campaign for these benefits, Rhubarb Media, along with it’s U.S. partner, American Independent Media, were able to increase benefit applications by 45%. Along with some amazing U.S. partners we helped re-brand and market the Post 9/11 GI BILL. From helping with branding to advertising to video to websites to executing the creative for an entire NASCAR event, Rhubarb Media and team delivered!

Things we worked on:

Branding Concepts
Advertising Design
Tradeshows
Web
Drupal
Events

U.S. Agency Partner – American Independent Media

VA COTAR, admins and design and support teams

Event Management Support/Web – Brightline Interactive

Video – DMH Video Production

Photography – Josh Shirlen

American Independent Media was instrumental in creating a now-iconic brand for the GI Bill. The Department of Veterans Affairs worked with AIM to conduct a national marketing campaign to promote the greatest expansion of education benefits since World War Two. Through AIM’s support we conducted a national advertising campaign, NASACAR race weekend, and brand promotion strategy for the Post-9/11 GI Bill® from 2010 to 2015. All were successful in establishing a nationally recognized brand and increasing in the number of people using the GI Bill. The employees I worked with at AIM were some of the most professional individuals I’ve had the pleasure of work with. They were inspired and dedicated to their craft. AIM’s leadership team was always willing to go the extra mile and work tirelessly for a product that met our needs. Simply put, the GI Bill would not enjoy the recognition by the public today without AIM.

Barrett Y. Bogue

GI Bill® Public Relations | Digital Engagement, U.S. Department of Veterans Affairs

I wanted to take an opportunity to tell you what a pleasure it was working with you on the Post-9/11 GI Bill. It’s so hard to believe how long ago that was now. I continue to be amazed at the great work everyone did on all the projects we under took as part of the implementation – no small thanks owed to you and your team for all your support. It truly felt like a team effort.

Leigh Ann Skeens-Wilson

VA, US GOV

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