Things we worked on:
BRANDING, WEBSITE, PRINT MEDIA, ADVERTISING, MARKETING, PR, VIDEO
We worked hard spreading the word across Simcoe, Canada and the world about this great contest and our great City!
We set up a great web site featuring the winnings and all you wonderful sponsors with links to your websites.
We created 3 feature pages – feel free to link to them in your posts, tweets, etc
The smOffice – showing off the furniture, the space and other winnings
Barrie -showing off our city
The Condo – showcasing the property and 606 condo
We ran a Canada Wide PR blast
Press Release went across Canada and got some good exposure
The last report was March 12th, so the stats will have increased – The release appeared on 108 media websites with a total potential audience reach of 70,450,000 people.
No non-Barrie press pick up, but that will change when we get an applicant, as we can leverage their local story with their local press.
We ran a secondary PR blitz to local smaller outlets – report coming.
We’ve produced 2 great videos (thanks Stature!) talking about the project and our amazing sponsors
We built a stage and smOffice corner with a brick wall wrap and blade sign
We will be working on the front of the building banner/railing featuring all your logos in the next few weeks.
We bought an e-bike for the winner to use, but it will stay with TCS for other promotions ongoing. Should arrive in May (we hope!)
We’ll be purchasing a MAC Air for the winner
$500 slush fund for the winner deposited in free MCU bank account
Advance – small repeat of the press release
Examiner – Large pic and amazing half page article, including the front page banner teaser. Great article!
Got picked up by a number of affiliate online outlets and online news feeds
Rogers TV with Craig Busch – they showed the sponsors screen and I believe we listed off everyone!
(Daytime, plus scheduled for a longer show with Business with Charmaine on April 29th)
We also landed on a number of Online news mag sites an got reposted on Startup Canada, VentureLabs and other online startup influencers
Twitter has been a buzz with followers from all over the globe!
I sent 306 tweets to 122 people in the past 44 days with a total reach of over 225,000 people.
We received decent RTs and favourites throughout the 44 days from some good influencers.
I received a call from a Business Coach in BC who was raving about it!
I had a call from a Denver Colorado entrepreneur org called House of Genius. They stated how awesome this idea was and that they see Barrie as they we’re 10 year earlier. A great city on the verge of something big! I agree!
We ran 3 paid Facebook campaigns with a total reach of 180,000