Create a Brand Name that Withstands the Test of Time

There are a  thousand different ways to name your company and depending on the market, you may need to involve a good budget for research, legal services and trademarking.

Below is just one part of that process, but we thought we’d share it with you!

 

Common Criteria for a good company/app names

It should be:

Meaningful (brand-building may be easier if it does what it says on the tin)

Unique (to avoid confusion / ownership issues)

Short (the shorter the better, for all kinds of reasons. The fewer syllables the better, I think)

Easy to type (if you hear it on the radio could you spell it?)

Memorable (what use is a brand name if you forget it?)

Focus Group (and/or pole)

Go over Common and Specific criteria 

Print Name on one side of large card – give each person a stack and have them flip them over, one at a time

Then reveal all – Browse all with little to no talking

Go through them again and do a Gut test  – IN or OUT (flip over the OUTs)

Have a chat about the ones they choose and didn’t choose.

Get them to choose their top 3 and label them 1,2,3 in order of favourite.

 

Internal Team Test

Try it out. Doodle the names – Say them out loud – answer the phone with the name

“Hi, thanks for calling “insert name here”  how can I help you?”

is the URL Available? Check for legal problems. Do your own pole to choose THE ONE

BRAND IT!

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