Working with the Salvation Army is a real treat. Such a great company, mixed with a trusted age-old brand. When they approached us, they wanted us to create a set of logos that represented not just the Ontario Camping Ministry, but their various camp locations as well.
We wanted to design something that was friendly, represented camping, looked trustworthy to parents & looked exciting for kids. We felt like we nailed it! We used the salvation army crest, as it is a well known shape. We chose a bold slab serif typeface, as it looks both friendly and professional.
The Salvation Army Ontario Camping Ministries operates a Christian summer camp for children and youth as well as a year round retreat centre for group rentals. Jacksons Point Camp and retreat centre is located on the shores of Lake Simcoe 1 hour north of Toronto. Newport Adventure Camp in located in the heart of Muskoka on beautiful Skeleton Lake.