David Busby Centre

David Busby Centre

BACKGROUND

The David Busby Street Centre is a grass roots not-for-profit organization that provides support for community members that are experiencing homelessness and poverty or maybe at risk of becoming homeless.

 

Things we worked on:

BRANDING, WEB DESIGN, PRINT MEDIA, ADVERTISING, MARKETING, PR

 

We have been fortunate to work with Rhubarb Media on an ongoing basis over the past 5 years.  They volunteer their time and expertise to support; the rebuilding of our website, www.busbycentre.ca, (now re-developed by others) the design of printed materials that are used to support our fundraising and our communications and awareness-building campaigns.  All of the support we receive from Rhubarb Media assists in the organic development of a brand that presents a consistent message in all of our social media, printed materials and outreach programs.  In many instances these materials are used to connect with donors and members of our community enabling us to increase the contributions that go directly to serving community members that are supported by the centre.

Chad Ballantyne, the owner of Rhubarb Media, has often shared with our organization that we need to shift our focus from a ‘flies in eyes’ world viewpoint to a viewpoint of sharing a story about the needs of individuals and their journey to maximize their potential.  Chad works diligently with the staff at the David Busby Street Centre so that we have been able to easily shift our communication strategy to reflect a positive message of the hope and support that we provide to individuals and families experiencing homelessness and poverty.

To quote Chad directly, ‘…we have to start at home by empowering our children to believe that we can never be great by ourselves but that greatness is measured by the quality of life we make possible for everyone else.’

Sara Peddle

Executive Director, David Busby Centre

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GEEP

GEEP

Re-shaping a new narrative for a great company

BACKGROUND

GEEP offers solutions to manage the full life cycle of IT assets. They guarantee their customers data security, maximum value recovery and environmentally safe practices.

What we did…
We were hired to visualize and communicate the amazing opportunities there are when working for GEEP. They struggled with some bad press due to some minor issues and needed to get out into the public with the great things they are doing. We launched the WORK HARD/LIVE LIFE campaign featuring GEEP employees expressing the balance they find working there. With some amazing PR support from our partners, Catalyst, GEEP realized great success in both the positive press and great attendance for the first job fair of the season.

Things we worked on:

BRANDING, PRINT MEDIA, ADVERTISING, TRADESHOW DESIGN, MARKETING and PR

 

Thanks Rhubarb Media for your great ‪graphic design‬ work on our ‪‎recruitment‬ program materials! #WorkHardLiveLife

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Talk is Free Theatre

Talk is Free Theatre

BACKGROUND

Talk Is Free Theatre is based in Barrie, Ontario. The company was founded in 2002 by Artistic Producer Arkady Spivak and since then has staged over sixty productions. Their mission is to produce and develop a wide range of ensemble-based programming, concentrating largely on new writing, rediscoveries of neglected work from the past and drastic re-examinations of classical repertoire.


We were approached by TIFT in 2012 to become one of their media sponsors. Knowing the calibre of their work, we were happy to provide them with the same unique offering of website and marketing materials.

Things we worked on:
WEB, CMS, DESIGN SPONSOR 2012-2014

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Salter Pilon

Salter Pilon

Things we worked on:

  • Branding
  • Print Media
  • Drupal/CMS website

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BACKGROUND

Salter Pilon Architecture Inc. has a long-established practice of committed professionals providing sustainable, user-driven design solutions for a wide variety of project types. Their reputation for design innovation and technical excellence has brought many referrals and repeat clients in the healthcare design, education and civic architecture sectors. Salter Pilon has created unique and innovative state-of-the-art facilities, which respond to the specific and specialized needs of their individual clients. By truly listening, searching and trusting teamwork, they create facilities that communities are proud of.

 

There can be unique challenges for designers when you become your own client. Enter Rhubarb Media, who patiently navigated us through the rebranding process until we were happy with the graphic representation of our firm.

With our brand secured, the Rhubarb Media team then built our website. They took our vision and designed the site based on a content management system that allows us to edit and update our own site content.

Rhubarb collaborated well with another development firm that we included on our team. The self-serve aspect of the site is important to us but we are comforted by the knowledge that Rhubarb is there for support and back-up.

We were pleased to finally have our new site launched and to introduce our new brand. Feedback has been very positive and we credit the excellent people at Rhubarb Media for helping to make our vision a reality.

Gerry Pilon

Owner, Head Architect, Salter Pilon

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Red Byrd 3D

Red Byrd 3D

Things we worked on:

  • Branding
  • Print media
  • Drupal/CMS website

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BACKGROUND

Red Byrd creates dynamic visuals, giving depth and realism to projects that help clients, students and stakeholders ‘get’ or grasp how products work, or understand your message more clearly, whether anatomical, mechanical or fictional.

They leverage the experience and creativity of graphic designers, animators, programmers and project managers to create a cohesive final product on time and within budget.

How we helped

Robin Soloy came to us to brand her new company. We helped zero in on her name and unique spelling and then got to work on her brand. Knowing her skills as a 3D animator it made sense to find an image that expressed her personality and her services. Designing an origami bird was a perfect match as it expressed both her 2D and 3D expertise. It also gave her a great excuse to animate it for her website!

We created business cards for her as well, which not only looked great but felt great using a varnish coating to give it that professional touch.

 

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