Under the Shopify Partners program, our team was able to work with clients to configure, populate, train-on and thoroughly test their new online stores.
Although this is our 4th major update to sweetflour.ca since first launching it in 2009 using Drupal 6, we consider this an official “version 2” after migrating it from Ubercart 2 to Shopify. In 2012 the site underwent a restructuring and simplification of products and categories to improve UX and SEO.
Since seeing an increase in online sales conversions, we made it a priority to maintain the site’s SEO equity by migrating the structure, maintaining keywords in content, page titles and meta descriptions, configuring 301 redirects and submitting the updated site map to Google Webmaster Tools. Additionally, we made it a priority to ensure the website content is mobile-first and usable on all size of devices with its responsive design. Helpful features such as a “call now” button that is revealed on the mobile-view of the website have been put in place to increase value to the customer experience.
Our client Kim Gans forwarded a note in a support discussion she had with a Shopify Guru Team member:
…I must say that you probably have one of the best put together bakery sites I have seen. The layout, the rules and feel of the site are extremely well done.
Mark G — A Shopify Guru
Parcelled With Love was a start-up e-commerce site with the idea of selling toy products to parents and have them delivered as care packages to children while they are away at Summer camp. We worked with Sarah and Josie to give direction on marketing messaging, content development and appropriate photography styles. The logo and brand colours had been kicked-off before we took on the project, but we worked to further refine some of the styles and round out the colour palette to make the site’s presentation fun and kid-friendly without making the site look childish.
We were extremely pleased with the website that the Rhubarb Media team designed using the Shopify platform. Rhubarb was able to successfully choose a theme in keeping with our products and provide us with design concepts that reflect our brand. The structure of the site the team built worked well, incorporating all of our categories and products. Finally, the Rhubarb team ensured that we were well trained to update and navigate changes to our Parcelled with Love website independently. We would happily recommend the professionals at Rhubarb Media.
Sarah and Josie – Parcelled With Love
Let us know if you have an idea for an online business and need some assistance with your marketing efforts!