by webteam | Jun 18, 2019 | Airports
Taking an airport to new heights
Background
The Lake Simcoe Regional Airport is one of the newest and best positioned regional airport facilities in Canada. Located in one of the fastest growing regions of Ontario directly serving a population base of over 450,000, the Lake Simcoe Regional Airport serves the County of Simcoe including the municipalities of Barrie and the Township of Oro-Medonte. The Airport offers these users a convenient location in close proximity to both the Greater Toronto Area as well as pristine Central Ontario Cottage Country. With its modern airport facilities and 6,001 ft runway, the Lake Simcoe Regional Airport is able to serve a wide variety of aircraft ranging from small recreational and flight training aircraft to larger corporate, regional and commercial aircraft.
How we helped:
In 2007 we met with Mike Drumm from Lake Simcoe Regional Airport to begin one of our long-standing client relationships. We created a new modern logo and custom CMS website built in Adobe Flash. (We did say 2007!) In 2012 we re-launched a new design, fresh content and refocused on new opportunities at the airport. And in 2019, redeveloped it again to allow for more content management abilities. They love the new CMS, built on one of our favourite platforms,Word Press and DIVI.
See the website
Things we worked on:
- Branding
- Web
- Drupal
- Design
The Lake Simcoe Regional Airport through its parent, the City of Barrie, undertook to completely re-brand the regional airport’s image with a new corporate logo and web site as the core projects. The diverse nature and fast pace of the aviation business demanded a product that would define the Lake Simcoe Regional Airport as contender in the global market – Rhubarb Media was able to provide such a product. Not only did the creative and dynamic team at Rhubarb deliver a professional image of the airport, but were able to do so with the initial parameters evolving into a larger product. I would highly recommend the services of this group.
General Manager, Lake Simcoe Regional Airport
by webteam | Apr 24, 2017 | Branding
Create a Brand Name that Withstands the Test of Time
There are a thousand different ways to name your company and depending on the market, you may need to involve a good budget for research, legal services and trademarking.
Below is just one part of that process, but we thought we’d share it with you!
Common Criteria for a good company/app names
It should be:
Meaningful (brand-building may be easier if it does what it says on the tin)
Unique (to avoid confusion / ownership issues)
Short (the shorter the better, for all kinds of reasons. The fewer syllables the better, I think)
Easy to type (if you hear it on the radio could you spell it?)
Memorable (what use is a brand name if you forget it?)
Focus Group (and/or pole)
Go over Common and Specific criteria
Print Name on one side of large card – give each person a stack and have them flip them over, one at a time
Then reveal all – Browse all with little to no talking
Go through them again and do a Gut test – IN or OUT (flip over the OUTs)
Have a chat about the ones they choose and didn’t choose.
Get them to choose their top 3 and label them 1,2,3 in order of favourite.
Internal Team Test
Try it out. Doodle the names – Say them out loud – answer the phone with the name
“Hi, thanks for calling “insert name here” how can I help you?”
is the URL Available? Check for legal problems. Do your own pole to choose THE ONE
BRAND IT!
by webteam | Sep 28, 2016 | marketing
Marketing Mix
Advertising – Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Personal selling – Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.
Sales promotion – Short-term incentives to encourage the purchase or sale of a product or service.
Public relations – Building good relationships with the company’s various publics by obtaining favourable publicity, building up a good “corporate image”, and handling or heading off unfavourable rumours, stories, and events.
Direct marketing – Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.
Fundraising – Events, letter campaigns, church relations, community events
Grants/Donations
by webteam | Jul 24, 2015 | Web Design
Forbes magazine dubbed 2015 the Year of the Mobile Web. 5 years later… we find ourselves in the age of the mobile device. It is no surprise that there is an immense amount of pressure for website owners to think mobile.
Did you know that the average smart phone user checks their phone up to 221 times a day!! Yikes?!?! That means huge business for e-commerce sites and your virtual storefront. Now your virtual store front can go anywhere the customer does. Even on the trains and subway stations. Yes, that’s right there is now wifi thanks to ideas like t-connect in the Toronto subway stations that means we are connected all the time.
Here are two useful tips from Google™ for optimizing your mobile site speed. Check out Google’s great guide on how to develop a mobile responsive website. Try to load your website on a mobile device and measure the download time.
You’ll want to make sure that mobile users are easily able to tap, drag, pinch, press and flick their way through your site if you’re hoping to make your mobile presence known.
Is your website not mobile responsive or not showing up well on your mobile phone?
Give us a call and we’ll help you out.
by webteam | Jun 4, 2015 | News, Web Apps, Web Design
Cycle Simcoe is now pleased to present the new interactive mobile friendly web app map, listing all the tourism amenities, safe cycling routes, difficulty rating and more. “If you are looking to explore by bike this summer, the Cycle Simcoe interactive map has everything you need to have a safe and enjoyable trip,” explains Donna Hewitt, Economic Development, Township of Oro-Medonte.
CS contacted Rhubarb Media to help build their guide and map app for these three regions:
Heart of Georgian Bay Routes
Ontario Lake Country Routes
South Georgian Bay Routes
“The app is getting great feedback. Everyone seems to be very impressed and we have gotten some amazing media coverage. It was a pleasure working with Rhubarb. Chad and his team acted as project partners during the entire process, keeping us involved and informed. Their work exceeded expectations and we look forward to partnering on the next phase of our map/site. I would recommend Rhubarb Media to anyone looking to stand out online.” Brendan, Cycle Simcoe
