Key Ingredients to Marketing Your Brand

Key Ingredients to Marketing Your Brand

Marketing Mix

Advertising – Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Personal selling – Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.

Sales promotion – Short-term incentives to encourage the purchase or sale of a product or service.

Public relations – Building good relationships with the company’s various publics by obtaining favourable publicity, building up a good “corporate image”, and handling or heading off unfavourable rumours, stories, and events.

Direct marketing – Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.

Fundraising – Events, letter campaigns, church relations, community events

Grants/Donations

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Caring Kids Concerts New Website by Rhubarb Media

Caring Kids Concerts New Website by Rhubarb Media

caring-kids-concerts-websiteCaring Kids Concerts – Changing The World One Concert at a Time

Errol Lee came to us with a dream. Rhubarb helped translate his dream into a mobile responsive and engaging website. With this eye catching WordPress site we went for a visually impactful site that would really capture the essence of Errol Lee’s incredible performances and personality.

 

What Errol Has to Say:

Rhubarb Media is my one stop shop for insight, creativity and exceptional results! Rhubarb Media has a caring staff. They were patient, kept me on track, listened to my vision and made it better! To their staff, I say, RESPECT!

~ Errol Lee
Cycle Simcoe Interactive Map App by Rhubarb Media

Cycle Simcoe Interactive Map App by Rhubarb Media

cyclesimcoeCycle Simcoe is now pleased to present the new interactive mobile friendly web app map, listing all the tourism amenities, safe cycling routes, difficulty rating and more. “If you are looking to explore by bike this summer, the Cycle Simcoe interactive map has everything you need to have a safe and enjoyable trip,” explains Donna Hewitt, Economic Development, Township of Oro-Medonte.

CS contacted Rhubarb Media to help build their guide and map app for these three regions:

Heart of Georgian Bay Routes

Ontario Lake Country Routes

South Georgian Bay Routes

“The app is getting great feedback. Everyone seems to be very impressed and we have gotten some amazing media coverage.  It was a pleasure working with Rhubarb. Chad and his team acted as project partners during the entire process, keeping us involved and informed. Their work exceeded expectations and we look forward to partnering on the next phase of our map/site. I would recommend Rhubarb Media to anyone looking to stand out online.”   Brendan, Cycle Simcoe

 

 

Tyler Steingard’s Farewell

Tyler Steingard’s Farewell

Hi everyone!Tyler-steingard

I started doing work with Chad in 2006 and continued a working relationship until Rhubarb hired me onto the team in 2009. I am looking forward to continuing this relationship with the Rhubarb team as well as a few others (virtually) around the world.

Since joining up with Chad and the team at Rhubarb Media in 2009 we have launched many great brands, websites and promotional campaigns. I’ve had the pleasure of growing in my creative and communications skills while expanding my horizons on what it means to be an entrepreneur.

By being involved in building up a culture of coworking at The Creative Space, I have learned the value of collaboration and learning from the other business owners. My hope is to see this coworking community continue to flourish as Barrie grows in its entrepreneurial spirit.

I look forward to seeing what great things Rhubarb continues to cultivate, develop, and produce in the coming months and years.

~ Tyler

————————————————-

From the Lead Rhubarbarian,

Five years ago I knew I couldn’t grow further as a company without a leader/partner with a creative eye and a sharp mind when it comes to web and design. Tyler was the guy!  He’s been integral in moving us further towards being a go-to company for web design and branding in Barrie and beyond, helping us grow into new markets.  Sadly for us, he’s chosen shift gears a bit with a new job and move back into some freelancing.  I’ve always referred to him as my #1.  (If you are a Trekky, you’ll get that reference.)  He will be missed, but we wish him well and if we ever write The Book of Rhubarb, he’ll be one of the key chapters!

Merry Christmas 2014

Merry Christmas 2014

Rhubarb Media is known for simplicity in design and a deep commitment to create and express your story to the world. But, if you’ve ever wondered what goes on in a creative mind, this little Christmas scene might sum it up. Mayhem, slightly distorted, a kaleidoscope of hues and a cornucopia of imagery, shapes and shades – all mashed up and interacting and sometimes fighting with each other. We wrestle and wrangle, mix and match, fail and find, until… it becomes your logo, your website, your brochure, your story. Somehow it all comes together.

As we look back on this past year, we celebrate. Our team has worked hard and I’m proud of them. Tyler, Zhenya, Mario, Joelle and Sandra. (And yes, although you’ve moved on Jess, we celebrate you too!) I look over our client list and I am thankful. Many have been with us from day one! (That’s almost 9 years, folks!)

We hope your Christmas isn’t as crazy as this scene looks and that next year is a year of significant and satisfying growth. We look forward to serving you in 2015!

Orillia Museum of Arts and History (OMAH) Gets a New Website

Orillia Museum of Arts and History (OMAH) Gets a New Website

Over the past 8 years, Rhubarb Media has become the go to studio for design and web services for arts and culture organizations and OMAH continues that trend. We consulted with them to create a new and improved content managed site (DRUPAL) designed to be highly visual, interactive and responsive.

What they said when we launched…

“OMG….just checked! WOOT, it’s there!! OMG!!!!!!!!! Thank you!!!” 
~ Ninette, Executive Director 
Those Executive Directors can be so reserved sometimes.:)

See their new site here!

Stop sending spam to ask permission to send more spam (or A Discussion on CASL Compliancy)

Stop sending spam to ask permission to send more spam (or A Discussion on CASL Compliancy)

First off, don’t be in a panic about July 1, 2014.

(Unless you are sending unsolicited nonsense to mass recipients without providing “a way out”… then God help you)

In the past few weeks we have been receiving  questions from our clients about sending out emails to their contacts in an effort to be CASL compliant. It appears that many corporations are taking a “sledge hammer” approach in a knee-jerk reaction to this legislation and sending out mass messages to their clientele and contacts. Their goal is to confirm with everyone in their list that they have indeed given express consent to continue to spam them send valuable marketing messaging to them in the future. We think that’s bad for brands and super annoying.

We have done a lot of research to find out what it actually means for our clients to be CASL complaint… and surprise, what we recommend is a more strategic approach.

The first thing to note is that most (if not all) of our clients are already using a proper email list management solution such as MailChimp or Constant Contact. This is probably the largest step toward becoming compliant (depending on how they initially setup/acquired their email list and imported it). These services track sign-up information, so you can provide that if it ever comes into question. They also offer templates that present the originating company’s address and an easily accessible unsubscribe link. These are key aspects to being CASL compliant.

Regarding complacency on the email list itself, the main thing we’re working with our clients to establish is whether or not the individuals currently within their lists have already given implicit consent. This by virtue of the fact that they have had past communications about something (such as membership or a business transaction), provided their email address and therefore have been added to the list database.

For these people, (from what we’ve read) you don’t need to have their explicit consent until July 1, 2017 (see the section labeled “Transition” on the Government of Canada’s CASL FAQs). As a path to least resistance, what we recommend doing is adding a clause to your membership/contractual agreement where it explicitly informs them that you are requesting their email address to add them to your membership email list and that they can unsubscribe any time.  Please look up other articles outlining other strategic recommendations to accommodate this requirement over the next months and years. Please do not spam your members, constituents or customers in a panic demanding consent.

Many of our clients also have people on their list who registered through the website subscription form. This means they have already given explicit consent to send them messages (which MailChimp has a record of, if this ever comes into question), so you don’t need to bother them to ask for it again.

Other than the government’s own website that does a fairly good job of express consent versus implied consent, a great article to quickly read through is up on MailChimp’s website. It explains all of this and allows most of our client rest easy that they’ve already been compliant to CASL (and it’s predecessor from 2011).

Another resource that explains the implications of the July 1, 2014 date vs the July 1, 2017 date is Constant Contact’s FAQ page on “What does the Canadian Anti-Spam law mean when it talks about implied and express permission?

Still confused about your situation? Give us a call or email us and we’ll talk through it.

Shopify e-commerce websites under our belt

Shopify e-commerce websites under our belt

In the past few weeks we have launched two new e-commerce websites on the increasingly popular Shopify platform.

Under the Shopify Partners program, our team was able to work with clients to configure, populate, train-on and thoroughly test their new online stores.

Although this is our 4th major update to sweetflour.ca since first launching it in 2009 using Drupal 6, we consider this an official “version 2” after migrating it from Ubercart 2 to Shopify. In 2012 the site underwent a restructuring and simplification of products and categories to improve UX and SEO.Sweet-Flour-Bake-Shop-v2-300x195

Since seeing an increase in online sales conversions, we made it a priority to maintain the site’s SEO equity by migrating the structure, maintaining keywords in content, page titles and meta descriptions, configuring 301 redirects and submitting the updated site map to Google Webmaster Tools. Additionally, we made it a priority to ensure the website content is mobile-first and usable on all size of devices with its responsive design. Helpful features such as a “call now” button that is revealed on the mobile-view of the website have been put in place to increase value to the customer experience.

Our client Kim Gans forwarded a note in a support discussion she had with a Shopify Guru Team member:

…I must say that you probably have one of the best put together bakery sites I have seen. The layout, the rules and feel of the site are extremely well done.
Mark G — A Shopify Guru


 

Parcelled-With-Love-300x195Parcelled With Love was a start-up e-commerce site with the idea of selling toy products to parents and have them delivered as care packages to children while they are away at Summer camp. We worked with Sarah and Josie to give direction on marketing messaging, content development and appropriate photography styles. The logo and brand colours had been kicked-off before we took on the project, but we worked to further refine some of the styles and round out the colour palette to make the site’s presentation fun and kid-friendly without making the site look childish.

We were extremely pleased with the website that the Rhubarb Media team designed using the Shopify platform.  Rhubarb was able to successfully choose a theme in keeping with our products and provide us with design concepts that reflect our brand.  The structure of the site the team built worked well,  incorporating all of our categories and products.  Finally, the Rhubarb team ensured that we were well trained to update and navigate changes to our Parcelled with Love website independently.  We would happily recommend the professionals at Rhubarb Media.
Sarah and Josie – Parcelled With Love


 

Let us know if you have an idea for an online business and need some assistance with your marketing efforts!

Graphic Designer Position

Seeking New Blood for Lead Graphic Design Position

The Graphic Designer is the team leader for all in-house graphic design execution, including  pieces for publications, packaging, website, trade shows, and special events.

The Details…

  • Oversee and manage approval process for all graphic design pieces
  • Design for various types of projects including branding and identity, POS, print, websites, under the guidance of the Creative Director
  • Schedule, manage and prioritize graphic design work
  • Maintain and continuously improve brand guidelines
  • Create graphic design pieces as required for publications, packaging, website, web adds, trade shows and special events, ensuring the expression of the “Rhubarb Look”

Desired Skills and Experience

  • Post-secondary degree or diploma in Graphic Design
  • Minimum of 5 years of work experience in a Graphic Design department or studio
  • Proficiency in Adobe Suite with some skills in HTML and CSS
  • Experience directing photography work, especially styling and creative direction
  • Experience working within brand guidelines
  • Experience supervising junior graphic designers would be considered an asset
  • Must be extremely well organized, work well under pressure and be a strong problem solver
  • Must have good communication skills and be comfortable interacting directly with client, if needed
  • Self-motivated with good initiative
  • Experience meeting multiple deadlines

APPLY HERE

From Rhubarb to Yoga: Farewell Jess!

From Rhubarb to Yoga: Farewell Jess!

A New Chapter for Jess Clarke

Hey All!

It’s Jess here! For those of you that don’t know me I am the Lead designer here at Rhubarb. I have had the pleasure of working on many of your branding/logos, print material, social media marketing, some websites and much much more over the last 5 years. 

I am writing today to let you all know that as of this Friday, May 9th, I will be saying goodbye to this chapter of my career and to all of you.

I am moving on to work at a yoga studio full time. I am really excited, but also really sad to be leaving. Rhubarb has been a huge part of my growth and career over the last five years. I have met some really great people and learned so much. I have also seen/helped a lot of businesses grow and learn.

I have appreciated being a part of this with you. Thank you for allowing my creativity to flow and bring you designs that you love. Thank you for all of the relationships I’ve built and the fun I have had. Thank you!

Jess Clarke


From the Lead Rhubarbarian,

Jess Clarke came to us from Georgian as an intern and I knew pretty early on we’d keep her!  She started as a Jr Designer and gradually became our Lead.  She’s been a huge asset to the team and the success of Rhubarb.  During the recession when print media faded away for a bit we had to lay her off but she took a job back at the Examiner in hopes we’d ride the wave out and hire her back – and, we did!!  Jess is a great designer and over the years continued to grow to take on more projects, improve her skills and move into client care.  She loves being on the phone!!  (that’s a joke)  She fit in well with the “boys” and will definitely be hard to replace.  You will be missed, Jess!  Blessings on your new journey at Bliss!  We hope to see you ’round town!

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