BACKGROUND

Georgian Bay Fabrics is a proudly Canadian-owned manufacturer of high-quality fibreglass woven tape. The brand draws inspiration from the intricate beauty of the product in production and when examined up close. We also wove three main ideas into the brand. Connection The logo emphasizes strong connections, both as a product and company ethos. The threads coming together creates an interlocking of hands, forming the real strength of the brand… its people. Family/Company History The colours and shapes were heavily influenced and inspired by the owner’s Dutch family heritage. The orange and blue are a nod to the Netherland flag. Nature With their location and love for the Georgian Bay region, we imagined the threads as waves, the blue, as water, and the orange emulating the setting sun.

Things we worked on:

BRANDING, WEBSITE

WEBSITE

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BACKGROUND

As a new business experiencing rapid growth, Rhubarb Media was an outstanding partner to flush out ideas and concepts with. Chad and his team are true professionals and their experience partnering with dynamic brands shows through in the questions they ask and the ideation they generate.

When it comes to execution, everything was first class and ahead of schedule allowing our team to deliver a compelling and consistent brand messages that attracted on target customers, suppliers and investors.

We will definitely be working with Rhubarb again!

— Michael Villeneuve, CEO
Newtown Enterprises/CPG Surplus

Things we worked on:

BRANDING, LOGO ANIMATIONS, WEBSITE, VIDEO, PRINT, TRADE SHOW ASSETS

VIDEO: Directed/Shot/Edited by Stature Films – Produce by Rhubarb Media

WEBSITE

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