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Background
The Lake Simcoe Regional Airport is one of the newest and best positioned regional airport facilities in Canada. Located in one of the fastest growing regions of Ontario directly serving a population base of over 450,000, the Lake Simcoe Regional Airport serves the County of Simcoe including the municipalities of Barrie and the Township of Oro-Medonte. The Airport offers these users a convenient location in close proximity to both the Greater Toronto Area as well as pristine Central Ontario Cottage Country. With its modern airport facilities and 6,001 ft runway, the Lake Simcoe Regional Airport is able to serve a wide variety of aircraft ranging from small recreational and flight training aircraft to larger corporate, regional and commercial aircraft.
How we helped:
In 2007 we met with Mike Drumm from Lake Simcoe Regional Airport to begin one of our long-standing client relationships. We created a new modern logo and custom CMS website built in Adobe Flash. (We did say 2007!) In 2012 we re-launched a new design, fresh content and refocused on new opportunities at the airport. And in 2019, redeveloped it again to allow for more content management abilities. They love the new CMS, built on one of our favourite platforms,Word Press and DIVI.
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Things we worked on:
Client: Maclaren Art
The MacLaren Art Centre is the regional public art gallery serving the residents of Barrie, the County of Simcoe and the surrounding area. It has a permanent collection of 26,600 works of art held in trust for the public and presents a year-round programme of world-class exhibitions, public art projects, education activities and special events.
The MacLaren is housed in an award-winning building in downtown Barrie. The complex includes multiple galleries, an education centre, a sculpture courtyard, café, gift shop and framing department. As a cornerstone of culture for Barrie, the MacLaren is a visual arts centre that adds to the social, intellectual, creative and economic fabric of this community; it is a central meeting place, a destination for visitors from across the province, and a catalyst for downtown revitalization contributing to the success and vitality of this city.
How we helped: The Maclaren Art Centre was on a web platform that didn’t serve their needs. Little attention was paid to imagery and events. In 2009 we met with Caroline, the director. Working with a new marketing campaign “Start Thinking Art” we redesigned and developed a website with the ability for staff to easily manage content and collect payment online. We also recommended and designed a MailChimp template for e-communications. In 2012 a revitalization project helped to reach even more of the community with a greater focus on exhibitions, events and the addition of MacLarenArtOnline; a searchable database of their permanent collection.
CLIENT: Department of Veterans Affairs, United States of America
In 2009, the US Department of Veterans Affairs was tasked with communicating the benefits of the new Post 9/11 GI Bill. The benefits were great but VA was unable to effectively communicate it to veterans and their families. By establishing an awareness campaign for these benefits, Rhubarb Media, along with it’s U.S. partner, American Independent Media, were able to increase benefit applications by 45%. Along with some amazing U.S. partners we helped re-brand and market the Post 9/11 GI BILL. From helping with branding to advertising to video to websites to executing the creative for an entire NASCAR event, Rhubarb Media and team delivered!
Things we worked on:
U.S. Agency Partner – American Independent Media
VA COTAR, admins and design and support teams
Event Management Support/Web – Brightline Interactive
Video – DMH Video Production
Photography – Josh Shirlen
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BACKGROUND
We created this film with an awesome team including Andrew Solie, Rhys Jones, Emily Sorlie and myself. Shot on one day at Pastor Maw’s farm in Cookstown, ON. The God Can campaign is currently underway at Victory Baptist Church in Newmarket.
Producer: Chad Ballantyne
Director: Andrew Sorlie
Cinematography: Andrew Sorlie, Emily Sorlie, Rhys Jones (Stature Films)
Editor: Andrew Sorlie
Music Licensed by: TheMusicBed.com
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